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Analyzing Your Data
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In addition to real-time access to results, CSP offers periodic analysis of data received. On an annual
basis, CSP develops and presents an onReview Executive Summary. This annual review summarizes all of
the key metrics and rolls up the data across the total institution and by region. The data is then presented
in tables that promote action. More specifically, Best-in-Class Comparisons and Key Driver Analysis
are provided annually to help compare your results to those of other clients in your peer group as well
as identify the key satisfaction drivers and key performance behaviors that best predict a customer’s
satisfaction with the overall performance of the employee during a transaction.
In addition, on a quarterly basis, CSP provides a rolling six-month snapshot of the client’s Customer
Loyalty Index, Net Promoter Score, On-line Banking Satisfaction score and Customer Experience score.
The client’s scores for all of these key metrics are compared to CSP’s benchmark data for each asset
category.
Sample Best-in-Class Table
Sample onReview
Sample Loyalty, Net Promoter and Online Banking Benchmark
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Recommendations & Consultation
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Perhaps the most valuable service provided by CSP is the consultation and guidance that we provide as
part of the annual review of the research results. As your research partner, it is extremely important
to us that our clients:
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Have a thorough understanding of how to read and interpret their results
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Have a clear “Roadmap to Service Excellence” plan of action
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Have the tools and resources required to implement action.
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CSP is not content simply presenting the results to our clients. We consult and work with them to understand
where to focus critical coaching and training in order to help improve specific key employee behaviors
and customer satisfaction criteria so that overall performance and satisfaction improve. If we can accomplish
that key step with our clients and keep them on track with the "CSP Model", then improved
customer satisfaction will eventually lead to improved overall satisfaction and customer loyalty.
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