One of the most effective ways for a financial institution to improve the sales efforts of their bankers is to evaluate, measure and analyze how well the bankers build a relationship with your customers; identify the customer’s specific needs; and take action on those needs.  When bankers are able to assess and respond to customer needs, there is typically an improvement in cross-sell effectiveness, core deposit growth, and market share.  In addition, customers relate these sales efforts to being viewed as a more valuable customer – which then improves customer satisfaction, customer advocacy, and ultimately improves customer retention.

 

CSP has designed VoC research programs for hundreds of financial institutions that have provided this valuable information from both existing customers and prospective customers.  United Community Bank experienced so much success that they helped CSP develop a case study to prove the point. 

 

To learn more, AND to read the case study on increasing sales and market share, click on www.csp.com.